MAD.ONE is born in racing and aims to empower cyclists of all genders to become their own number one.
Behind the brand is Danish World-Tour pro (and monument-winning) cyclist Jakob Fuglsang, who leverages his extensive cycling experience to design technical cycling clothing capable of handling the ever-changing conditions cyclists encounter when riding all terrains and all seasons. The combination of substantial experience and a "no-compromise" mindset has resulted in innovative cycling clothing crafted with exceptional attention to detail and features not found elsewhere to enhance your cycling experience.
The name MAD.ONE originates from one of Jakob's favorite climbs: the mythical ascent to Col de la Madone. It is a renowned training climb for pros and amateurs alike. Due to its steep gradients and length, it is often referred to as "the mad one." Conquering this demanding climb requires a certain level of madness and a willingness to push oneself a little further than what was deemed possible. If you gave it your all, you have become your own number one.
As a professional rider, Jakob Fuglsang covers approximately 30,000 kilometers annually in training and racing. Regardless of the conditions, be it rain or shine, he rides. Testing kit every day for over 20 years has given him extensive knowledge about what works and what doesn't in cycling gear. Jakob has translated the experience of riding countless hours in all conditions into highly refined cycling kit, enabling cyclists to conquer their most demanding rides even in the toughest conditions.
MAD.ONE Production Philosophy
At MAD.ONE, we take pride in producing most of our collections in Lithuania, while socks and casual styles are crafted in Spain.
We partner exclusively with high-end manufacturers to ensure uncompromising quality across all products and commitment to excellence.
Our commitment to European production is both a matter of sustainability and excellence.
By keeping the entire process within Europe—from fabric sourcing to final production—we uphold the highest standards of craftsmanship and innovation.
Every fabric is carefully selected to deliver the best performance qualities for each style, ensuring that every piece embodies both durability and refined design.