Stories

At the age of four, we began our journey together. I still remember the feeling of freedom and excitement when I took off the side wheels for the first time....
[...] they had, in a peculiar way, transcended time itself, leaving behind the constraints of a world governed by minutes and hours. 
We love racing. Both as participants and as spectators. So we set out to show our support for the pro-peloton and support the supporters with musettes and caps during the...
The last stage of the tour is starting in Monaco - and we want to celebrate! So MAD.ONE will be hosting a unique private event with food and drinks right next to where...
In the rugged world of endurance cycling, Henrik's story unfolds as a testament to follwing your passion no matter your age. Henrik, a 58-year-old cyclist, took on the challenge of...
In the world of cycling, the image of sleek, high-performance gear has long been associated predominantly with male athletes. However, MAD.ONE is challenging this status quo head-on. MAD.ONE co-founder Loulou Fuglsang, wife...